Privacy policy

Effective date: July 2025

1. What personal data we collect

When you visit our website or make a purchase, we collect the following types of personal data:

  • Name
  • Email address
  • Phone number
  • Shipping address
  • Payment details
  • IP address
  • Purchase history
  • Device and usage data (via cookies or similar technologies)

2. How we collect your data

Your data is collected when you:

  • Place an order or create an account
  • Subscribe to our newsletter or Members Club
  • Use or view our website via your browser’s cookies
  • Engage with our ads on Meta, TikTok or Google

3. Why we collect your data

  • To process orders and manage your account
  • To deliver your products
  • To improve our services and product offering
  • To send personalized offers and product recommendations
  • To comply with Swedish accounting regulations

4. How we store your data

Your data is stored securely within Shopify's systems and our trusted partners. We retain data as long as necessary to comply with the Swedish Bookkeeping Act (Bokföringslagen).

5. Sharing of your data

We share your personal data with the following categories of third parties:

  • Payment processors (via Shopify Payments – card, Klarna, Google/Apple Pay, PayPal)
  • Print manufacturers and delivery partners (e.g. Schenker, UPS, DHL)
  • Advertising partners (Meta, Google, TikTok)
  • Analytics tools (e.g. Google Analytics)

6. International transfers

Some of your data may be processed outside the EU/EEA through trusted partners. We ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) to protect your privacy.

7. Your data protection rights

You have the right to:

  • Access your data
  • Request correction or deletion
  • Object to processing or withdraw consent
  • File a complaint with the Swedish Data Protection Authority (IMY)

8. Cookies

We use cookies to personalize content, provide social media features and analyze our traffic. You can manage your cookie settings through your browser.

9. How to contact us

If you have any questions about this privacy policy or your data, please reach us via our contact page.